Nelly Bly (born Elizabeth Jane Cochran, 1864-1922) was a student of psychology and an investigative journalist. After hearing of the horrible conditions for patients at a New York State asylum, she posed as ‘insane’ in order to get herself admitted. After her 10 days as an inpatient, Bly wrote about her experiences in an exposé for New York World. She witnessed inhumane treatment and disregard for personal dignity of mental health patients. Her report was the catalyst for lasting and widespread mental health reform, and was later published in book form as ‘Ten Days In A Mad-House’.